Visa has launched a campaign to celebrate its sponsorship of the FIFA World Cup. Using the ‘life flows better’ strapline an obviously unfit man makes his way through various locations around the world and progresses to score a goal at what I can assume is the World Cup.
It’s been a very clever campaign so far, great soundtracks with a nice sense of freedom and this advert looks to continue that trend.
Credits:
Agency: Saatchi & Saatchi, London
Executive Creative Director: Kate Stanners
Creatives: Jonathan Santana & Xander Smith
Agency Producer: Rebecca Williams
Production Company: Gorgeous, London
Director: Chris Palmer
Producer: Rupert Smythe
Director of Photography: Ian Foster
Editor: Paul Watts @ The Quarry
Telecine: Seamus O’Kane @ The Mill
Post Production: Tom Sparks
Sound: Jack Sedgwick @ Wave
Music: ‘Isla de Encanta’ by The Pixies
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