Advertising campaigns can be tricky things. I think there are a few avenues you can pursue in which to get your brand/product out there for the general consumer, effective in different ways.
A common strategy (especially with television advertising) can be aggressive with your promotion. Car insurance adverts and claims adverts tend to do these the most with intrusive memorable phrases or songs that will stick in your head for the rest of the day. This spreads word of mouth and if its ‘catchy’ enough it may become viral. An advertising dream for the internet age!
I apologise for this by the way.
Another style that I believe can be far more rewarding is the interactive advertising campaign. One that involves the public and forces them into direct contact with a brand. Usually it can be a very simple idea engaging the viewers curiosity.
A few examples can be shown here:
Coca-Cola have started a new campaign in France to advertise their new ‘grip bottle’. Info from Direct Daily:
Let people know about how the new Coca-Cola Grip Bottle has a better grip for holding. Posters printed on Velcro were placed in bus shelters in Paris to make people interact with the grip. People literally hooked to the campaign.
Click to view larger image
I love how it captures the attention of the people at the bus stop. It forces the user to get involved with the advert but in an interestingly unique manner.
Have you seen any interesting ‘interactive’ advertising and how did it get you involved?
– Jason
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